Illegal imitations of the e-book reader "Kindle" on the Internet

Kindle DX Wireless Reading Device (9.7" Display, Global Wireless, Latest Generation)

OpSec Security, Inc., a company that is world renowned experts in various offices on the fight against counterfeiting and brand protection, in a recent study shows the example of the e-book reader Kindle and the DX model of Amazon alarming results in the formation of counterfeiting and gray market trading in connection with the global launch of a new product.

Moreover, were on commercial and auction portals are offered cheap imitations of Kindle devices in colors and languages that are not sold by Amazon. As the investigation showed furthermore, gave consumers tips on Internet forums to circumvent the restriction on sales of Amazon on the United States and the use of packet forwarding services. In the period from June to September was among the eBay auctions nearly tripled in properties of Kindle devices (models 1, 2 and DX) reported, while the suppliers often campaigned with delivery outside the U.S..

The introduction of an electronic market in the long-awaited product, such as the Kindle-DX provides a device manufacturer who wants to retain control over the distribution chain in the global market for a difficult task. Thus, for example, a seller offered 2500 e-book reader Kindle version 2 per week at a unit price of 65 dollars, far below the list price of 299 U.S. dollars.

From 33 Kindle offerings that were listed at the time of introduction of the DX model on sales portals for dealers, 75 percent came from Indonesia and China. Quickly emerged from a gray market dealers auction, which sold the Kindle DX at a premium and served the demand in regions where Amazon did not dispel the product. Within four months of the launch had been offered the number of Kindle units (all models) on eBay from 1776 nearly tripled to 5092 pieces. The number of offered Kindle-DX devices even tenfold. In addition, black and Japanese-speaking Kindle-discovered imitations that are not available, both from Amazon.

"These findings from the investigation of OpSec demonstrate the need for monitoring of e-commerce platforms to the appearance of gray and black market to discover products in the distribution chain," reads a press release.

The growing importance of the Internet as a global marketplace and international user community has the consequence that the sales launch of new electronic products will be accompanied in future by the rapid emergence of a market for gray imports and counterfeit goods. The link between the market of e-commerce platforms and social media company able to respond more quickly and more effectively to the threat posed by counterfeiting and gray imports in the global supply chain.

So the Kindle DX machine already starts on the date of sale offered on a large corporate portal from a company based in China and offer a choice of eight records on a popular sales portal for dealers showed an estimated number of 40,000 Kindle devices that within a few were available weeks after the DX market, says the latest study by the Boston company.

Kindle DX Wireless Reading Device (9.7" Display, Global Wireless, Latest Generation)